Etecnic strengthens its position as a technological leader in electric mobility with Smart Pricing, the dynamic pricing module of EVcharge that is transforming the operational and economic model of public charging.
This solution has been honored with major national and international awards, including the AEDIVE – Santiago Losada Award for the Most Innovative Business Project (CEVE 2025), the Best SME Award at the International Mobility Awards 2025, its nomination as a finalist in The Smarter E AWARD 2025, and the TIC Catalunya Sud distinction. These recognitions position Smart Pricing as a pioneering technology in energy efficiency and the digitalization of the sector.
Smart Pricing: intelligence applied to electric vehicle charging
Natively integrated into the EVcharge platform, Smart Pricing enables real-time dynamic pricing by taking into account variables such as charger occupancy, available solar generation, market energy costs, battery status, and the system’s instantaneous power.
Thanks to an advanced optimization algorithm, the module helps operators maximize profitability and energy efficiency, while promoting a more responsible use of resources and enhancing the user experience.
Pilot results: real-world performance demonstration
Smart Pricing is currently being tested in a pilot phase at the ultra-fast charging HUB in Tarragona, where it has demonstrated significant impact in high-demand environments. The results achieved have been particularly noteworthy:
- +87% in charging point usage
- +89% increase in energy delivered
- >60% average photovoltaic coverage
- –54% to –86% reduction in energy costs
- 8.7/10 user satisfaction rating
- 72.8% of drivers state that dynamic pricing influenced their decision to charge
These indicators confirm that Smart Pricing is a key tool for advancing toward a more balanced, efficient, and sustainable charging model.
National and international recognitions
The module’s transformative potential has been validated by multiple organizations in the energy and technology sectors:
- Honorable Mention – QIA Awards 2025.
- AEDIVE – Santiago Losada Award for the Most Innovative Business Project (CEVE 2025).
- Best SME Award at the 2025 International Mobility Awards (Empresas por la Movilidad Sostenible).
- Finalist in The Smarter E AWARD 2025 (Munich), eMobility category.
- TIC Catalunya Sud Award for Outstanding Technology Solution of the Year.
These awards position Smart Pricing as a benchmark in digitalization applied to the energy transition.
Institutional statement
“This recognition encourages us to keep innovating. We firmly believe that SMEs are the engine of innovation that Europe needs.” Jorge Ríos Cortés, CEO of Etecnic Movilidad Eléctrica
