Since its creation in 2018, EVcharge already has more than 12,000 charging points worldwide and consolidating itself as a benchmark in the management of electric vehicle charging infrastructures in the Spanish market. To learn more about the vision and strategy behind this growth, we interviewed José Ignacio, EVcharge’s Business Unit Manager. With a solid track record in the industry and a focus on innovation, José Ignacio gives us an in-depth look at how EVcharge is leading the shift towards more sustainable mobility.
To begin with, tell us about your professional background and how you came to be part of EVcharge.
“I am an Industrial Technical Engineer with more than 20 years of experience in Commercial Management and Business Development of Products, services and industrial solutions at an international level. My arrival at EVcharge was thanks to my previous stage in ZIV, a national manufacturer of AC chargers, and to the relationship that I consolidated with Jorge Ríos, CEO and founder of Etecnic. Jorge was looking to expand EVcharge’s business nationally and internationally, and the project turned out to be very motivating and challenging”.
What is your role as Business Unit Manager at EVcharge and what are your main responsibilities?
“My main role is to define the vision and strategy of the company, ensuring the fulfillment of the commercial and product development objectives. I am in charge of guiding the company’s action both at the sales level and in the expansion of the EVcharge solutions ecosystem, always adapting to the market and prioritizing the satisfaction of our customers and users.”
What is EVcharge’s strategic vision for the future of electric mobility?
“Electric mobility is one of the great challenges of our society, focused on sustainability and reducing environmental impact. At EVcharge, we believe that the future of mobility will be predominantly electric, with 100% digital users and interoperable charging networks that integrate all players in the electric system to optimally manage demand.”
How has EVcharge’s business strategy evolved from its founding to the present day?
“EVcharge started as Etecnic’s recharging network and quickly expanded to become a platform used by various companies worldwide. Today, EVcharge operates more than 12,000 recharge points and continues to evolve with an innovation roadmap aimed at meeting market and customer needs.”
What role does innovation play in EVcharge’s strategy and how is it fostered within the company?
“Innovation is a fundamental pillar at EVcharge. We have a software development team that permanently evolves the product roadmap to keep EVcharge at the “state-of-the-art” of electric mobility.”
Can you share some examples of how EVcharge has innovated in the EV charging market?
“Our recent developments include the EVcharge Totem, designed to simplify recharging with integrated payment systems and improved accessibility, and our Smart Pricing module, which maximizes the revenue of a recharging infrastructure thanks to a dynamic pricing strategy taking into account at each moment both the forecast flow of drivers, and the costs of electrical energy (grid mix, photovoltaic and stationary battery).
These solutions not only improve the user experience, but also optimize the operation of charging points, reducing costs and increasing charging sessions”.
What are the key markets where EVcharge is focusing its expansion?
“In Spain we are the backend provider of reference and, in recent years, we have accelerated our expansion into international markets, with our focus on Europe and America.
What advantages does EVcharge offer to recharge operators and end users compared to other solutions on the market?
“Our main advantage is our deep understanding of the needs of CPOs and EMPs, which stems from the fact that we are the third global CPO nationwide and first delegate CPO. This allows us to develop robust, scalable solutions adapted to the needs of the market, such as domain management, preventive and corrective maintenance 100% adapted to the needs of the recharging infrastructure, or the dynamic pricing module.
How does EVcharge adapt to the specific needs of different markets and regions?
“EVcharge is constantly evolving, developing new products and updating our interfaces to improve the user experience. We adapt to the legal and market requirements of each region, offering solutions that empower our customers and optimize electric mobility.”
EVcharge transforms electric mobility with innovative solutions, focused on users and CPOs.
EVcharge has positioned itself as a leader in electric mobility management, integrating innovation, technology and deep market knowledge. Under the leadership of José Ignacio and his team, EVcharge continues to grow and offer advanced solutions that not only facilitate electric vehicle charging, but also contribute to a more sustainable and connected future. With more than 12,000 charging points worldwide, EVcharge continues to lead the way towards efficient and accessible electric mobility for al
